Channel Letters 101
Although there are only two basic types of channel letters (standard and reverse) there are several variations of each including type of illumination and mounting method.
Although you may desire a certain combination of these options, please keep in mind they may be dictated by local ordinance or the sign criteria for your particular commercial development. In addition, these options can affect fabrication and installation cost as well as energy and ongoing maintenance expenses.
Letter Visibility Chart
The following distances will vary approximately 10% with various color combinations. Maximum distance in color would be red or black on a white background.
| Letter Height | Maximum Impact | Maximum Readable Distance |
|---|---|---|
| 10" | 100' | 450' |
| 12" | 120' | 525' |
| 15" | 150' | 630' |
| 18" | 180' | 750' |
| 24" | 240' | 1000' |
| 30" | 300' | 1250' |
| 36" | 360' | 1500' |
| 42" | 420' | 1750' |
| 48" | 480' | 2000' |
| 54" | 540' | 2250' |
| 60" | 600' | 2500' |